• App Monetization

Best Mobile App Monetization Platforms In 2020

Eugene Dorfman
8 May 2020
9 Min Read
Best Mobile App Monetization Platforms In 2020 cover image

You’ve toiled over your mobile app around the clock and now it’s finally released. To grow your fledgling business you have to start thinking about monetizing your product and increasing your customer base. Here is when mobile app monetization platforms come for help. They can work wonders if you’re still hesitating how to choose the most relevant and effective one for your business. If you’d like to dive deeper into mobile advertising platforms this article, describing the best of them, might also be useful for you.  

Get yourself comfortable and continue reading to learn about the best ad networks and the benefits they’re praised for.

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    How to choose a mobile app monetization platform

    A mobile ad network is a platform that connects app developers (they’re also called publishers) with advertisers. Here is how it works:

    • Developers integrate and initialize the mobile ad network’s SDK (Software Development Kit)  
    • It captures behavioral, interests, and demographic data about a publisher’s users
    • This data is sent to the ad server which analyses the most relevant ad networks for advertising
    • The network matches the ad buyer with the user

    There are certain things that you need to know before choosing an ad network:

    • Your monetization goals
    • Your mobile app audience
    • The type of your mobile app
    • Your monetization strategy (P.S. Check out our freshly-baked guide about monetization strategies to refresh your knowledge on this topic).

    We’ll be straightforward – there is no one-size-fits-all app monetization platform. If you think that you can choose the most popular solution on the market and wait for the cash to arrive, you’re heading the wrong way. 

    First of all, some networks don’t verify advertisers or the quality of their ads. You have to cherry-pick a system that works only with reliable and high-quality ad providers. 

    When gathering info about app monetization platforms, it’s strongly recommended to answer the following questions:

    • What devices does it work with?
    • What ad formats does it support?
    • What types of mobile apps does it cater to?
    • What are its analytical capabilities?
    • What monetization solutions does it provide?
    • What ad networks does it work with?

    To speed up your research, we prepared a list of the best app monetization platforms. Let’s dive right in!

    Best mobile app monetization platforms

    Epom Apps

    Epom Apps is a mobile app monetization platform that partners with multiple advertising networks and enables publishers to sell their ad space at the highest price. It manages all the hard work, from integrating SDKs to daily optimization. All you have to do is install the SDK and Epom will analyze your audience and suggest what types of ads would boost your revenue. 

    • Ad formats

    Interstitial ads, smart banners, native ads, rewarded videos.

    • Pricing model

    CPA, CPM, CPC.

    • Platforms

    Android and iOS. 

    • Trading model

    Automated mediation algorithm that selects the most relevant ad for each slot for the best price. Their algorithm also matches the profiles of your users with relevant ads.

    • Additional perks

    The Epom app is free for app developers. It partners with local agencies and high-paying advertisers, which allows it to get high eCPM rates without charging publishers.

    InMobi

    InMobi is an ad network for mobile apps that helps to maximize yield for your inventory and get a balance between effective monetization, high-quality ads, and smooth user experience.

    • Ad formats

    Video, interstitial, banner, non-intrusive native ads, immersive video ads, carousel ads, rich media.

    • Pricing model

    CPC, CPI, CPM.

    • Platforms

    iOS, Android, Mobile Web, Unity, Air.

    • User analysis

    InMobi uses Appographic Targeting that analyses users’ existing and previous applications rather than their geography or demographics. It studies users’ online behavioral patterns and gives you access to segments such as college students, car shoppers, fitness enthusiasts, and others. 

    • Additional perks

    InMobi gives publishers access to an exclusive User LTV dashboard, where they can control and analyze the ARPU of their users. It also provides average revenue per user insights, location and demographics data, and behavior analytics to help publishers better understand and monetize their existing audience.

    MoPub

    MoPub is a mobile advertising network that provides monetization solutions for mobile app publishers and developers. It integrates with over 130 DSPs, direct-sold ads, and ad networks competing for the highest price on the marketplace. 

    • Ad formats

    Rewarded videos, interstitials, native ads, banners.

    • Trading model

    Real-time advanced bidding that increases auction efficiency for publishers and improves inventory access to real-time buyers.

    • Platforms

    Android, iOS.

    • User analysis

    MoPub provides publishers with impression-level revenue data to better understand their users. It allows for augmented in-app purchase revenue data, attribute ad-based revenues to user acquisition campaigns, and monetizing different users in different ways with ad reward opportunities.

    • Additional perks

    MoPub offers advanced visualization analytics for Premium publishers. It includes bar charts, heatmap, treemaps, area stack, and other tools to better analyze their data.

    AdForm

    AdForm is a digital media advertising technology that offers a full suite of tools for advertisers and agencies.

    • Ad formats

    Rich media ads, native ads, video.

    • Media types

    Display, mobile, video, native.

    • Devices

    Omni-channel ad serving.

    • Pricing model

    CPM, CPC.

    • User analysis

    Look-alike and overlapping audience tools that help publishers create new audiences.

    • Additional perks

    AdForm provides publishers with a Data Management Platform to get the best out of their user data and increase the value of their inventory. It imports and structures user data from different sources in real-time, helping publishers price inventory appropriately and increase their revenue.

    AppNext

    AppNext is a mobile discovery platform connecting people to the apps and services they need. 

    • Ad formats

    Native ads, interstitial, video ads, banner, carousel widget, suggested apps.

    • Categories

    Ad Network, Demand Side Platform, Mobile App Publisher, Retargeting, Native Ad Tech.

    • Platforms

    Android, Corona, HTML5, iOS.

    • Pricing model

    CPI, CPA, CPC, Rev Share.

    • User analysis

    AppNext uses the raw data received from its users to learn what applications they have installed before. It also analyzes location and historical patterns to dive deeper into the user’s preferences and predict what actions they might take next.

    Leadbolt

    Leadbolt is a mobile advertising platform powered by direct relationships with premium partners and ad-serving technologies. Leadbolt provides developers with a single, unified SDK solution for monetization, analytics, cross-promotion, crash reporting, and advanced developer tools. It also features a direct deals marketplace, where publishers can connect with premium advertising partners to increase their eCPM levels.

    • Ad formats

    Banners, native ads, interstitial, offerwall, rewarded videos.

    • Platforms

    iOS, Android.

    • Pricing model

    CPC, CPI, CPM.

    • Targeting

    Demographic, geographic, contextual targeting technology.

    • Additional perks

    Leadbolt provides an automated optimization system with a series of ad algorithms that adapt and optimize ads in real-time. It also offers advanced data reporting with an option of tracking individual ad placement performance and comparing it with previous statistics.

    PubMatic

    PubMatic is a programmatic monetization platform that provides different solutions for publishers, buyers, app developers, and video publishers. All their modules can be used as a stand-alone product or in combination. Their system is adaptive and fully customizable to your business needs.

    • Ad formats

    Banner, interstitial, rich media, native ads.

    • Platforms

    Android, iOS.

    • Pricing model

    CPM.

    • Targeting 

    Mediation, premium, programmatic, real-time bidding.

    • Additional perks

    PubMatic has introduced PubMatic OpenWrap – an in-app bidding platform that allows publishers to optimize fill rate / eCPM by running real-time pre-bid auctions and thus allows publishers to achieve higher revenues than the plain old waterfall model.

    It also offers advanced analytics with features including competitive benchmarking, threshold alerts, and customizable scheduling reports.

    AdColony

    AdColony is a mobile ad network that helps publishers monetize their apps with a top-notch mobile advertising and marketing platform. It works with Fortune 500 brands and DSPs and  provides publishers with premium eCPMs and high fill rates.

    • Ad formats

    Full-screen video, Aurora HD interactive video, interstitial display, banners.

    • Platforms

    iOS and Android.

    • Pricing model

    CPI, CPM, CPCV,

    • Targeting

    AdColony allows its customers to segment users by platform, device, connection type, geography, demography, and content preferences. 

    • Tracking and analytics

    The system generates data on views, clicks, CTR, eCPI, eCPM, and the number of installations and conversions.

    • Additional perks

    AdColony is the first advertising platform that provides Instant-Play HD video ad technology that works at any internet speed and on any device.

    Wrapping Up

    To make a long story short, we want to highlight what publishers need to keep in mind before coming up with a mobile app monetization platform. 

    • Choose a monetization platform that has expertise in your mobile app type
    • Transparency is key. Work only with monetization platforms that clearly describe what advertisers, ad networks, and ad exchanges they target
    • Choose platforms that help you not only monetize your app but also expand your audience network.

    We hope that our selection will help you sell your inventory more effectively and increase the revenue of your app.

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