Giggster - Redefining Location Rentals for Productions and Events_
Overview
Giggster is the world’s leading marketplace for booking unique spaces for film, photography, and events. From two-person photo shoots to large productions and corporate receptions, Giggster connects creators and event organizers with exceptional venues – from private homes and lofts to pools, studios, and conference rooms.
In just a few years, the platform has grown to feature over 45,000 curated spaces across Los Angeles, New York, and Atlanta, transforming how professionals and individuals alike discover, book, and manage creative and event locations.
Key Highlights
The first global marketplace built specifically for film, photography, and event rentals
Built from the ground up in GoLang for unmatched performance and scalability
6-9%+ month-over-month growth since launch
Cash flow positive before fundraising
45,000+ listings spanning major U.S. markets, Canada, and Europe
Trusted by Instagram creators and HBO’s Westworld – from small shoots to large-scale productions
Integrated insurance and permitting support for production and event bookings
Recognized for superior speed and user experience, outperforming general-purpose platforms like Airbnb
The Challenge
While homeowners could list properties on traditional platforms like Airbnb, renting a location for a production or large event comes with far more complexity.
A film crew of 15 people or a corporate event team uses every corner of a space – setting up lights, staging equipment, and operating on tight schedules. Property owners need confidence that their assets are protected, while production teams require professional-grade logistics and permits.
The industry challenges included:
- Outdated workflows: a multi-billion-dollar market still running on personal referrals and offline contracts
- Distinct requirements: hosts needed insurance and clear terms for high-impact use of their property
- Regulatory hurdles: film shoots and large gatherings required permits and compliance management
- Diverse use cases: from content production to private celebrations, all with different booking needs
- Trust and transparency: both sides needed assurance that each booking was secure and professionally managed
To succeed, Giggster had to create an entirely new model – blending the ease of a consumer marketplace with the rigor of professional production logistics.
The Journey
Postindustria’s team was given full creative and technical freedom to design a system that could handle this level of complexity without compromising simplicity for the end user.
The project began with the founders’ firsthand insight – a location scout once offered to rent one of their homes for a TV shoot, revealing the untapped potential of location rentals.
Our team:
- Conducted deep market research into the operational and legal aspects of film and event rentals
- Designed custom architecture and workflow logic to handle bookings, insurance, and permit verification
- Built a scalable backend capable of managing thousands of active listings and transactions
- Integrated support and marketing systems to streamline host acquisition and user onboarding
The resulting product didn’t just showcase beautiful spaces – it handled the business, legal, and operational layers that make large-scale rentals viable and safe.
The Technology
At the platform’s core lies a custom-built GoLang architecture, selected for its performance and scalability.
- Backend: high-performance GoLang microservices handling complex multi-party bookings
- Insurance Integration: built-in coverage options through an underwriting partner, giving hosts and producers peace of mind
- Permitting & Compliance: workflow tools to manage local shooting and event permits
- Scalability: optimized to grow from startup scale to tens of thousands of listings
- Integrated subsystems: marketing, support, reviews, and host onboarding
UX Excellence: lightning-fast search, seamless checkout, and responsive design rivaling industry giants.
The Results
Giggster has evolved into the go-to platform for both creative productions and events, achieving measurable growth and market validation:
Sustained 6-9% monthly growth for multiple years
Low acquisition costs thanks to optimized onboarding and SEO
Cash flow positive within three years of launch
45,000+ verified listings across the U.S.
Integrated insurance offering reduced host risk and boosted trust
Expanded market reach beyond film into events, photography, and corporate experiences
We couldn’t have created this product without Postindustria’s problem-solving. Actually, we wouldn’t have had a business at all without them.
Conclusion
Giggster’s success story illustrates how a tailored technology foundation and user-centered design can transform a legacy industry.
By merging the reliability of professional logistics – insurance, permits, and secure transactions – with the accessibility of a modern digital marketplace, Giggster has redefined how locations are rented for both productions and events.
Postindustria’s partnership turned a simple idea into a scalable, trusted platform now shaping the future of creative and event bookings worldwide.