- Augmented Reality
- Mixed Reality
- Virtual Reality
- Augmented Reality
- Virtual Reality
Ross’s high-pitched voice and the entire couch moving scene from Friends serves as a stark reminder: when it comes to interior design, planning is key. If only the guys had an augmented reality (AR) app like IKEA’s to previsualize, the famous item of furniture might still be in one piece.
Today, augmented reality presentations aren’t a thing of the future. Customers love the technology, as it allows them to interact with the product. It also improves engagement and affects their purchasing decisions. Ok, maybe that’s more about why manufacturers and sellers like it. The bottom line is – everybody wins.
AR is great for product presentation in furniture and interior design. Keep reading to find out how companies can benefit from using it in sales and marketing activities. If not for yourself, do it for Ross, Rachel and Chandler.
Augmented and virtual reality is fun to use, and it grows on you. The global market will exceed $72.8 billion in 2024 (Statista), and with giants like Facebook, Google, and Apple adopting AR, an army of 2.7 billion mobile AR users is expected by 2025. If you’re still not convinced, check out our augmented and virtual reality ppt.
Long hours of choosing home decor can ruin lives and break up marriages, but AR offers just the right eye candy to sweeten the deal. When done right, it looks good and adds another layer of experience – by turning you into a furniture-juggling god. Pick the size, color, shape, and finish; place it where you want it, then rotate and move the pieces as much as you like. Furniture, design, and home decor industries couldn’t dream of a brighter future than augmented and virtual reality presentations of their products.
It’s no wonder 60% of customers now want to buy furniture from companies offering AR tools. An accurate 3D model of the new bunk bed for the kids? No problem! A real-time demo of how this recliner chair fits into the home theater? Yes, please! Plan it, visualize it, interact with it – all from the comfort of your home, or even on the go. This is what every modern customer wants: convenience and control.
AR can be a true magic wand for architects and interior designers when planning spaces for hotels or large corporate companies. Serving this huge section of the market will bring in significant profits – an opportunity business owners simply can’t miss. The sooner they start riding the AR wave, the better.
And it’s a clear win for furniture and design companies. Using AR, they can demonstrate products without having to drag them along to trade shows and exhibitions, while showing commitment to innovation and cutting-edge tech. By the way, marketing will be happy, too.
Let us bore you with some numbers. Nearly two-thirds of US shoppers say augmented reality has influenced where they shop. 71% admit that AR drives impulsive buying, and they purchase more than planned. 40% of customers are ready to pay more if they could use AR to experience the product before purchase.
Drawn to these stats like a moth to a flame, 64% of marketers already use or intend to use augmented reality presentation in their campaigns. Research also projects that the presence of AR in advertising will increase 15 times, up to $2.6 billion in 2022. Fifteen times!
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If this isn’t a call to action for business owners and executives in the industry, we don’t know what is. Capitalize on these insights now, get ahead by adopting AR in your sales workflow, and you’ll soon have a loyal customer fanbase, yours for the taking. But first, put yourself in their shoes for a minute.
Why do we enjoy AR so much as customers?
It looks like the benefits from embracing AR can be quite tangible for any home decor and furniture business:
But enough stats for now. Let’s look at some of the market players and the products they’ve rolled out.
Augmented and virtual reality presentations are a growing trend in furniture and design for good reasons. They make your product more attractive and add bonus points for innovation and better user experience to your business’s reputation. As the demand for AR-enabled apps is increasing in the COVID-stricken world, we expect rapid market growth and brutal competition in the next few years. However, there’s still plenty of chances and enough time to board this ship – and start the augmented reality journey.