AdTech Development

Accelerate Your Roadmap with an Industry-Leading AdTech Engineering Partner

Cut time to market and maximize revenue with battle-tested AdTech engineering. Our 30+ AdTech specialists build and run production systems that process billions of daily requests. We are active contributors to Prebid.org and long-standing members of IAB Tech Lab.

From Prebid and mobile ad SDKs to custom SSPs, DSPs and agentic advertising, we deliver with 99.9% availability, full documentation and 1-2 hour SLA response times. Clients include Magnite, Raptive and OpenX.

Trusted by Adtech leaders since 2010

AdTech Services: Prebid and Beyond

Custom Mobile and CTV Ad SDKs

SDKs for mobile apps and CTV/OTT platforms
Built on industry standards:
- MRAID
- VAST
- Open Measurement
Every ad format:
- Display
- Video
- Native
- Playables
Mediation adapters and integrations for any platform, including:
- AppLovin MAX
- AdMob / GAM
- Unity
Optimization of SDK size, memory use, rendering and latency

Ad Safety SDKs

Detection and blocking of malicious and unwanted ads
Built and shipped in production for our clients

Audits, QA and Long-Term Support

Audits of existing AdTech code and infrastructure
Mobile app and SDK reverse engineering
Audits of app HTTP traffic: ad requests, data sharing and SDK behavior
Maintenance and support of your production systems, with 1-2 hour response for critical issues

Prebid Development and Hosting

Managed Prebid Server hosting with PI Scale
Prebid.js modules and bidder adapters, including Real-Time Data and Identity submodules
Custom Prebid wrappers tailored to your stack
Prebid Server modules and adapters in Go and Java
Prebid Mobile SDK integration and customization
Full Prebid analytics stack, from analytics adapters to data processing and dashboards
Integration troubleshooting and revenue optimization

Custom AdTech Platforms

Ad server development and customization
Supply-side and demand-side platforms built around your business model
Real-time bidding and auction infrastructure handling billions of requests
Data pipelines, reporting and analytics for revenue and campaign insights
Integration with major exchanges and industry platforms

Agentic Advertising with AdCP

AdCP agent implementations:
- Seller agents
- Buyer agents
- Signals agents
- Creative agents
Automation of any step in the media buy and the supply chain
AdOps automation that removes manual, repetitive work

Why Postindustria

Standards Leadership

Active in Prebid.org committees:
- Prebid Mobile (committee chair)
- Prebid Server
- Agentic
IAB Tech Lab members, taking part in working groups:
- Agentic
- Supply Chain
- Open Measurement
Contributors to the AdCP protocol

Open-Source Contributors

Code contributions to every Prebid project:
- Prebid Server (Go and Java)
- Prebid.js
- Prebid Mobile SDKs
Developers of the Prebid.org seller agent

Proven at Scale

Production systems processing billions of daily requests
Real-world testing on live traffic from our own Prebid Server hosting
Performance-optimized solutions with proven metrics:
- Single-digit latency for device detection modules
- Zero additional network roundtrips
- Efficient memory usage in mobile SDKs

A Dedicated AdTech Team

30+ AdTech specialists within our 180+ engineering team
Production work for Magnite, Raptive, OpenX and 51Degrees
Privacy built in from the start, following the TCF and GPP consent standards
Technical Project Manager-led delivery:
- Full autonomy with no core team distractions
- Deep understanding of monetization requirements
- Clear technical communication
- Rapid problem resolution

Success Stories

51 Degrees

Comprehensive Prebid module development across platforms:
- Prebid.js implementation
- Go server integration
- Java server integration
Optimized device detection with single-digit latency
Local file-based enrichment
Zero additional network roundtrips
Multi-language API support

Raptive

Advanced Prebid Server Java development
Core module implementation
Revenue optimization features
Seamless integration support

AdTech company [NDA]

Custom Mobile SDK development
Publisher integration support
Comprehensive documentation
Continuous optimization

Magnite

Mobile publisher support
Demand Manager integration
Managed service optimization

Development Process

Discovery (Week 1)

Requirements analysis
Solution architecture design
Technical specification
Policy compliance verification

Implementation (Weeks 2-4)

Core development
90% unit test coverage
Integration testing with live traffic
Documentation development

Deployment & Support
(Week 4-5+)

PR submission and support
Code review management
Production deployment
Ongoing maintenance

Our Approach to Challenges

Early community engagement
Proactive architecture review
Standardized module templates
Continuous feedback integration

Security & Performance

Infrastructure hardening practices
Permission management systems
Real-time monitoring
Performance metrics from live implementations

Quality and Support

Testing Methodology

90% unit test coverage baseline
Live traffic integration testing (at around 100-500rps)
Performance validation through latency measurement and benchmarking
Security assessment

Support Model

1-2 hour response for critical issues
Developer-level support access
DevOps team backup
Flexible SLA for every client

Frequently Asked Questions

How do you handle different OS versions in mobile development?

We support the two latest iOS versions and create custom Android support plans based on user base analysis.

What's included in your SDK development package?

Comprehensive package including example apps, documentation, integration guides, versioning strategy, and ongoing support.

How do you ensure code quality in open-source submissions?

Early community engagement, standardized architecture templates, and thorough pre-submission review process.