- App Monetization
- Header Bidding
- Mobile SDK Development
- Artificial Intelligence
- Machine learning
Are you wondering how to maximize your in-app ad revenue? Consider stepping away from old-fashioned strategies in favor of a better option—prebid auctions.
In this guide, we’ll explain how you can move beyond the traditional waterfall method to optimize latency, user experience, and, of course, improve monetization.
The classic waterfall mediation method works on a simple principle: the first acceptable bid wins. When a user opens an app with available ad space, the publisher’s server sends ad requests to multiple ad networks in sequential order. The server will send the request to partners in the “ladder” in turn, stopping at the first bid that meets the price floor (and other criteria).
Here’s how it works step-by-step:
In the waterfall approach, the platform sells the ad impression to the first bidder that meets the requirements. As you can see, this method is far from perfect because there’s no guarantee that the highest bid will win. In other words, you always risk losing potential revenue.
The prebid method is a better way to monetize ads because it works like an auction. The server sends ad requests to multiple demand partners at once, ensuring that the impression is sold to the highest bidder.
The process looks like this:
As you can see, prebid is the optimal ad bidding model to enhance your ad revenue. The best part—implementing prebid into your infrastructure isn’t hard with the right partner. Postindustria has the tools and experience to help you develop and implement a prebid, even if your team lacks the technical expertise.
Contact us if you want to learn more! Our team will gladly help you plan, build, and integrate prebid into your system.
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