Hum
A case study on how to visualize and monetize your data
Hum helps content-driven organizations like publishers, associations and media companies use the data they're already collecting to connect their communities to the content they want and need.
Silverchair needed a Data Platform for their Content-Driven clients. Postindustria delivered a platform with the following features:
- Data aggregation, analysis and dashboard tools
- Leveraging available OLAP or data warehouse platform (Snowflake, clickhouse, Druid)
- Agile Front-end for an extensive and iterative roadmap
Using this tool, Silverchair can offer a B2B solution for automated audience segmentation, to maximize LTV for publishers by personalized outreach.
Solution principles
To architect, develop and maintain a platform that can handle fast growth with an extensive roadmap – PostIndustria drew up a few solution principles:
- K.I.S.S – harness the power in simplicity and keep core platform elements as simple and user friendly as possible, through good design and clear, human language
- Make data feel real – help the data tell stories that are useful and don’t require the user to be a data scientist. We make data feel less like “data” and more like easily and actionable insights
- Make content powerful – and help users realize its value to them
Delivery
- As the team had not concluded functional requirements from the start, PostIndustria supplied development team led by a Technical Project Management and 5 Fullstack developers
- We started listening to the customer needs, where the platform can add value, on sales demos or calls and we collect this information and process the requirements into solutions
- The team estimates effort, inherits vision and presents to clients. Thereby we can achieve a cycle of continuous improvement of product to expand the offering and grow
- Our competence enabled a flexible solution to a complex problem by team brainstorming, testing and continuous improvement
- This resulted in Hum.works
Impact (new users and data growth)
- 18 months after launch, the growth rate of adopters is >50% in the past 6 months.
- Data growth 3x in past 12m (no problem for the platform and our team to handle)
The impact – allowing the client to visualize, gaining insights from and monetizing their data!
