Header Bidding_

A few years ago it was a novel idea for mobile, in 2020 it’s a requirement to get maximum yield from a publisher’s inventory. Even though cookie mapping is crippled in the header bidding scenario, the benefit of getting all your demand bid on your terms makes a lot of sense and speeds things up.

We work with Prebid to set up a hosted solution for the publishers and work with them to improve the creative loading even further by caching the winning creative and rendering it ourselves. Combined with our efforts in SDK development, it easily cuts the creative rendering time by 30% while ensuring the best possible bids thanks to header bidding auction.